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PROJECT: Logo/identity image BRIEF: Design a unique identifying image for a city’s youth recreation program, to be used on all participants’ uniform t-shirts, hats, and various fundraising products, both screen printed and embroidered. SOLUTION: Identity for the city’s junior lifeguard progam, which depicts a well-known scene from the local Santa Cruz beach known as Cowell’s where the program is headquartered. The sun uniquely sets over land to the west—yet on the coast—of this beach town, and behind the famous westside lighthouse, while the program’s Junior Lifeguards paddle the iconic rescue boards on which they train. The image was used in the program for several years, and was the unique identifier at regional and national competitive events where participants represented their home agency.