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PROJECT: Logo/identity
BRIEF: Logo design for my own graphic design studio.
SOLUTION: A subtly playful monogram-style logo designed to incorporate the letterform “NMc” initials of my name—a shortened signature I’ve often used (and the previous name of my freelance graphics business). The n letterform is peeled away, revealing its part in forming the m below it —a nod to gestalt ideas of the ways in which smaller parts interact with larger wholes both perceptually and, in graphic design.