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PROJECT: Kailua Canoe Club t-shirt art

BRIEF: Create a new design for the Novice B Women’s section of the Kailua Canoe Club, to be screen printed on t-shirts for the members. Incorporate the club’s mascot turtle.

SOLUTION: The Kailua Canoe Club is a community organization of passionate men, women, and children paddlers of all ages in Hawaii who compete for the club in a variety of regattas and distance races. The Novice B Women’s section was seeking a distinctive t-shirt design that could be worn outside of the club’s racing “uniform” (term used loosely—t-shirts with the Club’s primary logo) to represent their dedicated passion. Their beloved mascot, the sea turtle—or hono in Hawaiian—was a mandatory element in the design.

I provided several different ideas for their consideration, each with a Hawaiian tattoo-style turtle central to the design. The final print file of the artwork was sent remotely, for their own printing applications as chosen. The women successfully competed in the Hawaii State Championships in 2015, narrowly placing 4th in a very tight race, missing 3rd place against 14 other teams by a small fraction of a second.

  • Client: Novice B Women | Kailua Canoe Club
  • Skillset: Adobe Illustrator, Photoshop, Typography