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PROJECT: Logo/identity
BRIEF: Logo design for a kite boarding club in Hawaii that offers membership, lessons, and ohana.
SOLUTION: A mark that captures the action and excitement that the sport of kite boarding offers those who practice the art. The silhouette is immediately recognizable by kite board enthusiasts, and the round form keeps things organic and easily adapted to the variety of uses required, including the club website and various swag like t-shirts, visors, and other promotional products.