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PROJECT: Custom Design for T-Shirts, Hang Tag

BRIEF: Produce a custom t-shirt design that showcases the tyrannosaurus rex dinosaur, to support a special Smithsonian National Museum of Natural History exhibit and event.

SOLUTION: A t-shirt design that highlights the t-rex skeleton, which is the centerpiece of the Smithsonian’s exhibit and event. The oversized, ferocious jaw that is the t-rex’s claim to fame was included in a “screened” background, an idea initially conceived by Dave Manousos. I selected and arranged the purchase of the original image artwork usage licenses, then manipulated, and composited them in Photoshop especially for this design. I selected the typeface to complement the image, set the type, and re-created the Smithsonian’s logo as required in accordance with strict style guidelines. The requested garment color is black, requiring some very specific pre-press and color work for digital imaging on a DTG press. I then designed and produced the matching “Story” hang tags that complement—and which are attached to—each garment.

Original image credit:

© Bluecrayola | shutterstock

© Leonello Cavetti | shutterstock

Initial layout concept:

Dave Manousos

  • Client: Smithsonian Enterprises
  • Skillset: Adobe Creative Suite, Pre-press
  • Role: Design, Typography, Production