–Click/tap on images to view enlarged slides
PROJECT: Business Stationery, Logo Re-design, Advertising, Promotional Brochure
BRIEF: Both divisions of this single family-owned marine chandlery and boat building business in New Zealand needed to be represented together on all stationery, a single two-sided business card, ads and collateral, while maintaining their “separate but equal” identities throughout.
SOLUTION: The design solution included a distinctive color for each division, as well as makeover versions of an old lighthouse and sailboat logo already in use, completely re-created in Illustrator. A custom stationery package was designed, including A4 letterhead, envelope, compliments card, and two-sided business cards, along with promotional advertising and a tri-fold brochure.