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PROJECT: Promotional Brochure
BRIEF: Create a promotional brochure targeting online e-commerce store PatentWear’s wholesale accounts which include museums, gift stores, sport halls of fame, clubs, and various niche retail outlets. The company’s designs are original creations from historical patent drawings that cover a wide variety of subjects and interests.
SOLUTION: A four-page bi-fold tab-sized piece, created to capture the awe of transformation in the designs from patent line drawings to ”finished“ objects, the brochure also serves to inform potential customers of the broad variety of the company’s offerings. Its playful modern graphics fuse with old patent drawings and bygone era elements to further entice a potential customer into finding out more about the company and its products. A short infographic on the back cover explains the process behind the company’s unique patent art designs and their creation.