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PROJECT: Logo design (contest)

BRIEF: Design a community theater’s new logo. Showcase its variety of entertainment offerings, specifically including theater, film, and music, and include the exact wording listed. Logo should be usable in both color and black & white versions, and be scalable.

SOLUTION: Several ideas were developed for this logo contest, but only one was actually submitted. Alas, the design I provided did not win, but, the exercise served as an interesting learning experience as far as providing design work on spec with minimal information from the client, non-existent personal interaction or feedback in the process, and few clues (except as stated in the brief above) about what the client truly wanted. A foregone conclusion might be that clients benefit most when budgeting for a chosen designer with whom they can work closely and directly for best results.

  • Client: Logo Contest
  • Skillset: Adobe Illustrator, Photoshop, sketch pad
  • Role: Design