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PROJECT: Story Hang Tags
BRIEF: Create garment hang tags that incorporate the company PatentWear’s corresponding t-shirt designs (created from actual patents) with The Story—a brief background story of each of the patent designs featured.
SOLUTION: Customized “story” hang tags created for attachment to each garment purchased by wholesale accounts for resale. The color design complements each garment print, and the reverse side of the tags includes The Story—the historical background of each patent design. Over 90 designs are represented, with plans to eventually release these cards in category sets for online retail customers as well.