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PROJECT: Logo/identity

BRIEF: Design a fresh, unique mark that captures the essence of fine cuisine provided by the client for a variety of events—from elegant to playful—with a nod to the environmentally-aware reputation of the company’s home base.

SOLUTION: Identity and logo designed and produced for a catering business based out of Santa Cruz, California—a locale renowned for the annual monarch butterfly migration that occurs there. The logo is a fusion of the fine cuisine offered (with early roots in France), and, the butterfly—papillon, in French— theme of the business identity .

  • Client: Papillon Catering
  • Skillset: Illustrator, InDesign, sketch pad/pencils
  • Role: Design & Production