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PROJECT: Logo/identity

BRIEF: Design a logo for a property developer’s luxury housing building project in Lake Tahoe, California.

SOLUTION: A distinctive logo with understated letter forms from the surname creating an abstract scene that alludes to the soaring peaks and beautiful natural scenery surrounding Lake Tahoe. [Note: the development project was abandoned by the client after this early design work was completed.]

  • Client: McKinney Peaks
  • Skillset: Adobe Illustrator, sketchbook
  • Role: Design & Production